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Corporate Globalization
Part 1 of Paper
.... the next 15 years. Xerox had practically invented the copy machine, and had secured its dominate stake in the copy machine industry with patents. However, this security backfired on Xerox because it didn't allow them to focus on new product development. During this period, their research and development goals dimi.... Part 2 of Paper
.... new system of competitive benchmarking and customized products. Finally, with a new research and development approach Xerox was able to delve into new product development, bringing them brand recognition. And, with a new "central logistics and asset management" program the company was able to reduce excessive inventory and related costs.
The purpose of the case is to:
· Determine how Xerox's strategies transformed from the late 1970's to the 1980's.
· Determine how the change in strategies.... |
| Number of words: 858 - Approximate pages: 4 |
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