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Buyer Behaviour
Part 1 of Paper
....ehaviour can be defined as “the acts of individuals directly involved in obtaining and using economic and services, including the decision process that precede and determine these acts.” (Engel et al, 1968, p 5)
refers to “the acts of individuals directly involved in the exchange of money for economic goods and .... Part 2 of Paper
....they do with these social stimuli involves a psychological process that differs from each other. These social influences and internal processes may evolve into a decision by the consumer to make a purchase or not. (refer to table 1). (Engel et al, 1968). As both groups possess different characteristics, it is necessary for marketers to understand that they will have different wants and needs.
Table 1. Factors influencing behaviour
Personal Psychological Cultural Social
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| Number of words: 3285 - Approximate pages: 12 |
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