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Gender Roles In Moderen Advert

Part 1 of Paper
.... imagery can be particularly consequential in modern industrial societies like the United States, where 98% of households have at least one television set and the average American watches over 30 hours of television each week²(Coltrone, Adams 1997, 325). These images do not create an accurate image of the modern woman....

Part 2 of Paper
....ife(Craig 1992, 209). During soap operas commercials go beyond matching a product aimed at a housewives particular needs, they portray stereotypical roles they should sustain. Daytime advertisements on television tend ³to portray men in stereotypical roles of authority and patriarchal dominance², while women are associated with traditional roles of the American housewife(Craig 1992, 209). Females are shown maintaining the perfect household, with their primary goal being to take care of their h....

Number of words: 1396 - Approximate pages: 6

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