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Eurodisney
Part 1 of Paper
....d? Were the French not into Mickey Mouse, or were they not willing to adapt to American culture? Many reasons contributed to the initial failure of Disney, and it seems Disney underestimated their influence and popularity outside of the United States.
The Europeans, mainly the French, were not eager to pay $280 on a .... Part 2 of Paper
....wed the Disney name and company as "American Imperialism - plastics at it's worst". Many French farmers were upset over how Disney purchased the land, which was at 1971 market value. Disney did not do homework at all. The advertising that they used, which was glitz and glamour, was all wrong. The French wanted to know about the variety of rides and attractions, not the image. was also not to serve alcohol in the park. The French are the worlds largest wine consumers, and eating a meal wit.... |
| Number of words: 973 - Approximate pages: 4 |
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