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Semiotics And Intertextuality
Part 1 of Paper
....ch media text exists in relation to others. In fact, texts owe more to other texts than to their own makers. Texts are framed by others in many ways. Most obvious are formal frames: a television programme, for instance, may be part of a series and part of a genre (soap or sitcom). Our understanding of any individual te.... Part 2 of Paper
....ing contemporary TV ads. Texts in the genre of the trailer are directly tied to specific texts within or outside the same medium. The genre of the programme listing exists within the medium of print (listings magazines, newspapers) to support the media of TV, radio and film. TV soaps generate substantial coverage in popular newspapers, magazines and books; the 'magazine' format was adopted by TV, radio and now by Web.
Each text exists within a vast "society of texts" in various genres and media.... |
| Number of words: 753 - Approximate pages: 3 |
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