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Direct Mail Marketing

Part 1 of Paper
....217;s by television, newspaper, billboards, or the internet, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting, because of the fact that these ads are meant to reach a certain target audience. This perception seems to change, however, wh....

Part 2 of Paper
....ussing this unique form of advertising in a broad area. Among them are: what direct-mail advertising is, the historical development of the direct-mail advertising, different methods and types of mail, the future of direct-mail advertising, and the internet’s use of and impact on direct-mail advertising. Direct Mail Direct-mail advertising is a form of medium used by direct marketers, it is the most personal and selective of all media. Also, this highly specialized mail can be purchased (....

Number of words: 1843 - Approximate pages: 7

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