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Film Marketing In Australia

Part 1 of Paper
....he national identity of Australia has become nothing but a market strategy. The future of the Australian film industry seems doubtful, as it cannot command the crowds necessary to sustain high enough box office dollars, or market films sufficiently to attract local audiences. Sustaining a productive innovative film ind....

Part 2 of Paper
.... picture is a dirty exercise and that someone else should do it. Researching target markets and market testing are foreign and not preferred by Australian filmmakers yet this may be necessary in order to achieve cinema attendance. Some actors in Australia make it clear from the beginning that they don't do publicity, however some actors say there isn't enough publicity for actors involved in film. This site looks at publicity as a potentially cost effective option for the low budget Australia....

Number of words: 386 - Approximate pages: 2

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