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Ethics And Advertising

Part 1 of Paper
....the context of what advertising intends to do and the role it plays in the American media system. Advertiser’s main purpose is to make consumers aware of new products and services and to persuade them to buy. Granted advertising does differ from the news and entertainment media, but that doesn’t mean it should no....

Part 2 of Paper
.... or downright lies? Advertisers should also provide the greatest good to the most people, not just the greatest number of products sold to the most people. With this in mind, I’d like to discuss a few of the more abundant methods advertisers employ in order to deceive potential consumers and emphasize the features of their products. One of them is the appeal to an authority. This is clearly seen when companies use celebrities to sell their products, such as Michael Jordan selling phone ser....

Number of words: 1947 - Approximate pages: 8

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