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Good Public Relations
Part 1 of Paper
....icular field. The media can be a very effective public relations tool if it is used right.
A twenty first century company is not only going to need the ability to please their customers, but to delight them. In order to accomplish this goal, employees need to understand who the company is, and what it stands for. No.... Part 2 of Paper
....omplement a company.
The media happens to be one of the most effective tools. There is a very strong love/hate relationship between corporate communicators and the media. On one hand, communicators need to get their messages out. The media also needs news to report. When communicators have a story that they want to get out, they want the media to give them as much attention as possible. There is another side to this story though. The media reports on subjects that are considered newsworthy.... |
| Number of words: 898 - Approximate pages: 4 |
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