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Sex In Advertising
Part 1 of Paper
....ucts, and in today's economy, effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must carefully aim the product to the appropriate audience, and this is often obtained b.... Part 2 of Paper
....ectiveness is gender linked, demographics play an essential role in determining which sex will buy the product. In the average home, women are the purchasers of household products, such as food and drinks, or soaps and shampoos, therefore advertisements for these products target women. Although sexually oriented advertisements aimed to women do not occur as often as they do for men, they are increasing in numbers and popularity. For example, there is a commercial for Diet Coke that shows two b.... |
| Number of words: 624 - Approximate pages: 3 |
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