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Pharmaceutical Companies And Advertising
Part 1 of Paper
....ears ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than twice the revenue of TV advertising.
However, pharmaceutical companies started to place more advertising on TV than in magazines. The.... Part 2 of Paper
....e and Washington Post Co.’s Newsweek were losing pharmaceutical advertising. Nevertheless, prescription drug marketers continued to move to TV, though ScheringpPloug Corp. continued to place their advertising in print because print because they can provide information and depth than broadcasting it. Also, Time Inc.’s Life attained double-digit gains because magazine ads give more-detailed information about the product than TV ads. For example, in 1998, Life’s prescription drug ad pages .... |
| Number of words: 435 - Approximate pages: 2 |
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