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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad
Part 1 of Paper
....cription of the product. Only symbols and hidden
messages are used to draw in the reader and stir up interest in the product.
There is an attractive young couple engaged in what appears to be a
strip-poker game. The man is obviously losing. He is apparently nude behind a
card table, wearing only his shoes, with his je.... Part 2 of Paper
....dea of risk-taking in the ad. Milk is included as if to say, "Even though
these two young people are probably going to have sex when the game is finished,
they are wholesome, good people." Milk works much better than using soft drinks,
for example. If the makers of the ad had used cola for instance, the reader
could not have really known if the liquid in the glasses was cola, dark beer, or
liquor. By using milk, the people who produced the ad made certain that the
reader could make no mistake ab.... |
| Number of words: 548 - Approximate pages: 2 |
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