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Emotional And Rational Appeals
Part 1 of Paper
....neration of content based cognitive responses and lead to
attitudes heavily influenced by these cognitions. Studies have also led to
suggest that people in negative moods are affected by the quality of persuasive
messages. Using manipulations techniques, bad mood may result in a different
interpretation of anything fro.... Part 2 of Paper
....two to six.
After this step was established, eight messages in approximately equal
length were developed. Each message contained six arguments that were either in
favor or against using animals for research purposes. Rational and emotional
were used in nature and strong and weak were used in quality. In the procedure
of the experiment, subjects participated in an experimental session that
included several tasks that were not directly related to the study. The first
test included a survey.... |
| Number of words: 376 - Approximate pages: 2 |
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