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Tobacco Advertising Makes Young People Their Chief Target
Part 1 of Paper
.... for 90 percent of all new smokers. In fact, 90 percent of
all adult smokers said that they first lit up as teenagers (Roberts). These
statistics clearly show that young people are the prime target in the tobacco
wars. The cigarette manufacturers may deny it, but advertising and promotion
play a vital part in making th.... Part 2 of Paper
....ion for any
parent to hear.
The industry denies that these symbols target people under 21 and claim that
their advertising goal is simply to promote brand switching and loyalty. Many
people disagree with this statement such as Illinois Rep. Richard Durbin who
states " If we can reduce the number of young smokers, the tobacco companies
will be in trouble and they know it "(Roberts). So what do the tobacco companies
do to keep their industry alive and well? Seemingly, they go toward a market
th.... |
| Number of words: 707 - Approximate pages: 3 |
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